GLOWBAG x MCM: Our second exclusive collaboration

We are very pleased about GLOWBAG’s second collaboration with the luxury brand MCM. Following our first collaboration the previous year, MCM once again offered a special service in 2025: MCM bags were cleaned and cared for using GLOWBAG products.

From January 17th to February 13th, 2025, customers could bring their MCM bags to selected stores and outlets across Europe. There, the MCM team professionally cleaned and cared for the bags using GLOWBAG products. In the meantime, customers could discover the new MCM Spring/Summer 2025 collection “Under the Sea”.

As a special highlight, customers who purchased a new MCM bag worth €700 or more during the promotional period received a GLOWBAG care product as a gift – for continued care of their bag at home.

We are particularly pleased that MCM once again chose GLOWBAG for the care of its bags. Our skincare-inspired products are water-based and formulated without alcohol or traditional sealing care waxes. Different products are used depending on the material: coated canvas, for example, is cleaned, while suitable genuine leather can be cleaned and subsequently conditioned.

A big thank you to MCM for the trust in our products and for this renewed collaboration.

For GLOWBAG, this second collaboration is something special – and a wonderful recognition of our approach to cleaning and caring for high-quality bags according to their material.

If you’d like to learn more about how to clean and care for your designer handbag, you’ll find all the essential information in our detailed guide.