GLOWBAG x MCM: our first collaboration

It's MCM x GLOWBAG time, “time to shine”!

In March 2024, the first collaboration between the luxury brand MCM and GLOWBAG began.

From 16 to 21 March 2024, MCM invited customers to bring their favourite MCM bag to participating MCM stores in Germany, Austria, Switzerland and London to have it cleaned and cared for with GLOWBAG products.

During the short waiting time at the MCM Bag Spa, customers could enjoy a refreshing drink, discover the MCM Spring/Summer 2024 “MAVERICK” collection and get to know GLOWBAG handbag care at the same time.

The promotion took place in the following MCM stores:

• MCM Store Munich
• MCM Store in Oberpollinger Munich
• MCM Store Frankfurt
• MCM Outlet Store Metzingen
• MCM Outlet Store Ingolstadt Village
• MCM Store Düsseldorf
• MCM Store Berlin
• MCM Store in KaDeWe Berlin
• MCM Store Hamburg
• MCM Store in Alsterhaus Hamburg
• MCM Store Zurich
• MCM Store Vienna
• MCM Store London
• MCM Outlet Store Bicester Village

GLOWBAG's skincare-inspired products are water-based and formulated without alcohol or traditional sealing care waxes. Different products are used depending on the material: coated canvas is cleaned, while suitable genuine leather can be cleaned and subsequently conditioned. This allowed both models made from classic canvas with the MCM Visetos print and suitable leather models to receive material-specific care during the MCM Bag Spa.

For GLOWBAG, this first collaboration with MCM was something very special. It was also the beginning of a partnership that continued in 2025.

If you’d like to learn how to properly clean and care for your designer handbag, you’ll find all the essential information in our detailed guide.