If you choose the payment method Google Pay provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is carried out via the Google Pay application on your NFC-enabled mobile device running at least Android 4.4 ("KitKat"), using a payment card or payment method (e.g., PayPal) stored and verified in Google Pay.
To authorize a payment via Google Pay exceeding EUR 25.00, you must first unlock your mobile device using the verification method configured on your device (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information provided during the ordering process together with information about your order is transmitted to Google. Google then transfers the payment information stored in Google Pay to the originating website in the form of a unique transaction number used to verify the payment. This transaction number contains no information about the actual payment details stored in Google Pay and is generated and transmitted as a one-time token. In all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction itself is carried out exclusively between the user and the originating website through the payment method stored in Google Pay.
Where personal data is processed as part of the transmissions described above, such processing is carried out solely for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction carried out through Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, descriptions of purchased goods or services provided by the merchant, photos attached to the transaction, names and e-mail addresses of buyers and sellers, the payment method used, transaction notes, and any associated offers.
According to Google, this processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of Google's legitimate interest in proper accounting, transaction verification, optimization, and maintenance of the Google Pay service.
Google also reserves the right to combine processed transaction data with information collected and stored through other Google services.
Google Pay Terms of Service:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Google Pay Privacy Notice:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
Klarna
One or more online payment methods from the following provider are available on this website:
Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method where you pay in advance (e.g., credit card payment), the payment data you provide during the ordering process (including name, address, bank details, payment card information, currency, and transaction number), together with information about your order, will be transmitted to Klarna in accordance with Art. 6 (1) lit. b GDPR. Such data transfer is carried out solely for payment processing and only to the extent necessary.
If you select a payment method where Klarna provides advance payment (e.g., invoice purchase, installment payments, or direct debit), you will also be asked during checkout to provide certain personal information, such as first and last name, address, postal code, city, date of birth, e-mail address, telephone number, and, where applicable, details of an alternative payment method.
To protect our legitimate interest in assessing our customers' creditworthiness, this information is transmitted to Klarna for a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal information you provide and additional data (such as shopping cart value, invoice amount, order history, and payment experience), Klarna evaluates whether the selected payment option can be granted with regard to payment and default risks.
In addition to Klarna's internal criteria, identity and creditworthiness information from credit agencies may also be taken into account during the assessment process pursuant to Art. 6 (1) lit. f GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_gb/credit_rating_agencies
Credit reports may contain probability values (so-called score values). Where score values are incorporated into the credit assessment result, they are based on scientifically recognized statistical and mathematical procedures. Address data may be included in the calculation of score values, among other factors.
You may object to this processing of your data at any time by contacting us or Klarna. However, Klarna may still be entitled to process your personal data where necessary for contractual payment processing.
PayPal
One or more online payment methods from the following provider are available on this website:
PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method requiring advance payment, the payment data you provide during the ordering process (including name, address, banking and payment card information, currency, and transaction number), together with information regarding your order, will be transmitted to PayPal in accordance with Art. 6 (1) lit. b GDPR. Such data transfer is carried out solely for payment processing and only to the extent necessary.
Where a payment method is selected for which we provide advance performance, you may also be required to provide additional personal information during checkout, such as your name, address, postal code, city, date of birth, e-mail address, telephone number, and, where applicable, information relating to an alternative payment method.
To protect our legitimate interest in assessing your creditworthiness, we may transmit this data to PayPal for a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the information provided and additional factors such as order value, order history, and previous payment behavior, PayPal determines whether the selected payment method can be offered.
Credit assessments may contain probability values (score values) based on scientifically recognized statistical and mathematical methods. Address data may be included in the calculation of these score values. You may object to this processing at any time by contacting us or PayPal. However, PayPal may still be entitled to process your personal data where necessary for contractual payment processing
Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method requiring advance payment (e.g., credit card payment), the payment data you provide during the ordering process (including name, address, bank account details, payment card information, currency, and transaction number), together with information regarding your order, will be transmitted to the provider in accordance with Art. 6 (1) lit. b GDPR. The transfer of your data is carried out exclusively for the purpose of payment processing and only to the extent necessary for that purpose.
9) Online Marketing
Proprietary Affiliate Program
In connection with the product presentations on our website, we operate our own affiliate program. As part of this program, we provide interested third-party website operators with affiliate links that can be placed on their websites and direct users to our offers.
Cookies are used within the affiliate program. These cookies are generally set on the affiliate partner's website after a user clicks on a corresponding affiliate link, for which we are not responsible under data protection law.
Cookies are small text files stored on your device that enable the origin of transactions (e.g., "sales leads") generated through such links to be tracked. Among other things, we can identify that you clicked on an affiliate link and were redirected to our website.
This information is required for payment processing between us and our affiliate partners.
To the extent that such information also includes personal data, the processing described above is carried out on the basis of our legitimate financial interest in processing commission payments in accordance with Art. 6(1)(f) GDPR.
If you wish to prevent the analysis of user behavior through cookies, you can configure your browser to notify you when cookies are being set and to allow you to decide individually whether to accept them, or to exclude the acceptance of cookies for specific cases or in general.
10) Web Analytics Services
10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables the analysis of your use of our website.
Google (Universal) Analytics is used on this website exclusively without the use of cookies, meaning that the service does not place cookies on your device at any time.
Instead, your browser's local storage is used to store a unique identifier assigned by Google (Universal) Analytics, which enables analysis of your use of the website. Certain user information is processed through this identifier. This information also includes your IP address, which is shortened by Google by removing the last digits to prevent direct personal identification.
The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC in the United States.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity, and provide additional services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
The data collected through Google (Universal) Analytics is stored for a period of two months and then deleted.
All of the processing described above, including the storage of information on your device in the form of the identifier, is carried out only if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website.
You may revoke your consent at any time with effect for the future.
To exercise your right of withdrawal, you may download and install the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout
As an alternative to the browser plug-in, or when using browsers on mobile devices, you may withdraw your consent by clicking the corresponding opt-out link provided on our website. This will set an opt-out cookie that prevents future collection by Google Analytics on this website. This opt-out cookie only works within this browser and for this domain. If you delete your cookies in this browser, you will need to activate the opt-out again.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information regarding Google (Universal) Analytics can be found at:
https://business.safety.google/intl/en/privacy/
https://policies.google.com/privacy
https://policies.google.com/technologies/partner-sites
Demographic Features
Google (Universal) Analytics uses the special "Demographics" feature, which enables the creation of statistics regarding the age, gender, and interests of website visitors.
This is achieved through the analysis of advertising data and information from third-party providers. As a result, target groups for marketing activities can be identified. However, the collected data cannot be assigned to a specific individual and is deleted after a storage period of two months.
Google Signals
As an extension of Google (Universal) Analytics, Google Signals may be used on this website to generate cross-device reports.
If you have enabled personalized advertising and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including models relating to cross-device conversions.
We do not receive any personal data from Google, only aggregated statistics.
If you wish to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google account settings. Instructions are available at:
https://support.google.com/My-Ad-Center-Help/answer/12155764
Further information about Google Signals can be found at:
https://support.google.com/analytics/answer/7532985
User IDs
As an extension of Google (Universal) Analytics, the "User IDs" feature may be used on this website.
If you have consented to the use of Google (Universal) Analytics pursuant to Art. 6(1)(a) GDPR, created an account on this website, and log in to this account on different devices, your activities, including conversions, may be analyzed across devices.
For data transfers to the United States, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables the analysis of your use of our website.
By default, Google Analytics 4 uses cookies that are stored on your device and collect certain information. This information also includes your IP address, which is shortened by Google to prevent direct personal identification.
The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC in the United States.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity, and provide additional services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
The data collected through Google Analytics 4 is stored for a period of two months and then deleted.
All of the processing described above, in particular the setting of cookies on your device, is carried out only if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website.
You may revoke your consent at any time with effect for the future by disabling this service via the Cookie Consent Tool provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information regarding Google Analytics 4 can be found at:
https://business.safety.google/intl/en/privacy/
https://policies.google.com/privacy
https://policies.google.com/technologies/partner-sites
Demographic Features
Google Analytics 4 uses the special "Demographics" feature, which enables the creation of statistics regarding the age, gender, and interests of website visitors.
This is achieved through the analysis of advertising data and information from third-party providers. As a result, target groups for marketing activities can be identified. However, the collected data cannot be assigned to a specific individual and is deleted after a storage period of two months.
Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports.
If you have enabled personalized advertising and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including models relating to cross-device conversions.
We do not receive any personal data from Google, only aggregated statistics.
Further information about Google Signals can be found at:
https://support.google.com/analytics/answer/7532985
User IDs
As an extension of Google Analytics 4, the "User IDs" feature may be used on this website.
If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, created an account on this website, and log in to this account on different devices, your activities, including conversions, may be analyzed across devices.
For data transfers to the United States, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.3 Shopify Analytics
This website uses the web analytics service of the following provider:
Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Data may also be transferred to:
Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
Using cookies and/or comparable technologies (tracking pixels, web beacons, and algorithms used to read device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as IP addresses and browser information. This information is used to perform statistical analyses of user behavior on our website and to create pseudonymized user profiles.
Among other things, this enables the analysis of movement patterns (so-called heat maps), which show the duration of page visits and interactions with website content (e.g., text entries, scrolling, clicks, and mouse-over actions).
Pseudonymization generally prevents direct identification of an individual. The collected information is not combined with other personal data collected about you by other means.
All of the processing described above, in particular the reading or storage of information on your device, is carried out only if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR.
You may revoke your consent at any time with effect for the future by disabling this service through the Cookie Consent Tool provided on our website.
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
11) Retargeting / Remarketing and Conversion Tracking
Meta Pixel
Within our online offering, we use the "Meta Pixel" service provided by:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").
When a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using the Meta Pixel. This URL parameter is then stored in the user's browser through a cookie set by our linked page after the redirect.
This enables Meta, on the one hand, to identify visitors to our online offering as a target audience for displaying advertisements ("Ads"). Accordingly, we use the service to display our Facebook and/or Instagram ads only to users who have already shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products determined on the basis of websites visited), which we transmit to Meta (so-called "Custom Audiences").
On the other hand, the Meta Pixel enables us to track whether users have been redirected to our website after clicking on an advertisement and what actions they perform there (so-called "conversion tracking").
The collected data is anonymous to us and therefore does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta, making it possible to connect it to the respective user profile, and Meta may use the data for its own advertising purposes.
All of the processing described above, in particular the setting of cookies to read information from the device used, is carried out only if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR.
You may revoke your consent at any time with effect for the future by disabling this service via the Cookie Consent Tool provided on our website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to and stored on Meta servers. In this context, data may also be transferred to servers of Meta Platforms Inc. in the United States.
For data transfers to the United States, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
12) Website Functionalities
12.1 Facebook Plugins
Our website uses plugins of the social network provided by:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using the so-called "2-click" or "Shariff" solution.
This integration ensures that when you access a page on our website containing such plugins, no connection to the provider's servers is established initially.
Only when you activate the plugins and thereby give your consent to the data transfer pursuant to Art. 6(1)(a) GDPR will your browser establish a direct connection to the provider's servers.
In this process, certain information about your device (including your IP address), browser, and browsing history is transmitted to the provider and may be further processed there, regardless of whether you are logged into an existing user profile.
If you are logged into an existing user account on the provider's social network, information about interactions performed via the plugins will also be published there and displayed to your contacts.
You may revoke your consent at any time by deactivating the activated plugin through another click. However, the revocation does not affect data that has already been transmitted to the provider.
Data may also be transferred to:
Meta Platforms Inc., USA.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the United States, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
12.2 Instagram Plugins
Our website uses plugins of the social network provided by:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using the so-called "2-click" or "Shariff" solution.
This integration ensures that when you access a page on our website containing such plugins, no connection to the provider's servers is established initially.
Only when you activate the plugins and thereby give your consent to the data transfer pursuant to Art. 6(1)(a) GDPR will your browser establish a direct connection to the provider's servers.
In this process, certain information about your device (including your IP address), browser, and browsing history is transmitted to the provider and may be further processed there, regardless of whether you are logged into an existing user profile.
If you are logged into an existing user account on the provider's social network, information about interactions performed via the plugins will also be published there and displayed to your contacts.
You may revoke your consent at any time by deactivating the activated plugin through another click. However, the revocation does not affect data that has already been transmitted to the provider.
Data may also be transferred to:
Meta Platforms Inc., USA.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the United States, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
12.3 YouTube
This website uses plugins for the display and playback of videos provided by:
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transferred to:
Google LLC, USA.
When you access a page on our website containing such a plugin, your browser establishes a direct connection to the provider's servers at the latest when video playback begins in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent misuse.
If you are logged into a user account with the provider while visiting our website, your data will be assigned directly to your account when you click on a video. If you do not want this association to occur, you must log out before activating the playback button.
All of the aforementioned processing operations, in particular the setting of cookies to read information from the device used, are carried out only if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR.
You may revoke your consent at any time with effect for the future by disabling this service via the Cookie Consent Tool provided on our website.
For data transfers to the United States, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
13) Tools and Miscellaneous
13.1 easybill
For accounting purposes, we use the cloud-based accounting software service provided by:
easybill GmbH, Düsselstr. 21, 41564 Kaarst, Germany.
The provider processes incoming and outgoing invoices and, where applicable, our company's bank transactions in order to automatically record invoices, match them with transactions, and generate financial accounting records through a partially automated process.
To the extent that personal data is also processed in this context, such processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business operations pursuant to Art. 6(1)(f) GDPR.
13.2 FIBUscan
For accounting purposes, we use the cloud-based accounting software service provided by:
FIBUdata Softwareentwicklung GmbH, Lohmannstraße 27, 56626 Andernach, Germany.
The provider processes incoming and outgoing invoices and, where applicable, our company's bank transactions in order to automatically record invoices, match them with transactions, and generate financial accounting records through a partially automated process.
To the extent that personal data is also processed in this context, such processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business operations pursuant to Art. 6(1)(f) GDPR.
13.3 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain valid user consent for cookies and cookie-based applications that require consent.
The Cookie Consent Tool is displayed to users upon accessing the website in the form of an interactive user interface through which consent for specific cookies and/or cookie-based applications can be granted by selecting the corresponding checkboxes.
Through the use of this tool, all cookies and services requiring consent are only loaded if the respective user has granted consent by selecting the corresponding option. This ensures that such cookies are only set on the user's device if consent has been given.
The tool uses technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, such processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in the legally compliant design of our website.
A further legal basis for the processing is Art. 6(1)(c) GDPR. As the data controller, we are legally obliged to make the use of non-essential cookies dependent on the user's consent.
Where required, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator of the Cookie Consent Tool and the available configuration options can be found directly within the corresponding user interface on our website.
13.4 Judge.me
To verify and publish customer reviews, we use the services of the following provider:
Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.
When you submit a review on our website, your first and last name, email address, order date and order number, as well as the product name and international references (GTIN/ISDNF), are collected, transmitted to the provider, and evaluated in order to verify the legitimacy of a customer review for a specific order.
This processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in ensuring the authenticity of customer reviews by verifying their connection to actual transactions and preventing review abuse.Once the review verification and approval process has been completed, the data is deleted by the provider.For data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
14) Rights of the Data Subject
14.1
Applicable data protection law grants you the following rights vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the cited legal basis for the respective requirements of exercising these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 Right to Object
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING PURPOSES. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
15) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and, where applicable, the relevant statutory retention period (e.g., retention periods under commercial and tax law).
Where personal data is processed on the basis of explicit consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.
Where statutory retention periods exist for data processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6(1)(b) GDPR, such data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the performance or initiation of a contract and/or there is no longer any legitimate interest on our part in its continued storage.
Where personal data is processed on the basis of Art. 6(1)(f) GDPR, such data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
Where personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, such data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise stated in the other provisions of this Privacy Policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
