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GLOWBAG - Reinigung und Pflege für Deine Designer-Handtasche

About GLOWBAG - development and concept

I own two Chanel bags I love. A Classic Double Flap and a WOC, both in the finest lambskin, from 2013 and 2014. After a few months, both had marks on them – make-up residue left by my hands.

It sounds like a small problem. But anyone who owns a Chanel bag understands: suddenly, a very serious question appears. What do you use to remove marks like that without damaging the leather?

I started with a damp cloth. Then shoe care products, leather oils, cleaning kits from the chemist, expensive specialist products. The result: the leather became greyer, duller, more patchy. What I was trying to clean, I had made worse.

When I understood why, I was genuinely surprised. Almost all leather care products contain wax or alcohol. They were developed for shoes, furniture, car seats – robust materials that can handle it. For the lambskin, calfskin or goatskin that Chanel, Hermès or Dior use for their bags, that is too much. Wax seals the pores. Alcohol dries the leather out. Both gradually, over months.

Janine Fichna with glowbag

What was needed instead was clear to me: natural leather care without wax and without alcohol – water-based, moisturising, with natural ingredients. The same principles that make good skincare work. Leather is ultimately skin – why would you treat it any differently?

That product did not exist. So I developed it.

Not overnight. Many formulations, many tests. The result is GLOWBAG – a natural leather care range developed specifically for the delicate leather of designer handbags, inspired by skincare principles. Water-based, alcohol-free, wax-free, with natural ingredients including lanolin and orange oil.

My Chanel bags look better now than after some of my earlier attempts at cleaning. That is really the best proof.

GLOWBAG – the key facts

GLOWBAG is a natural leather care range developed specifically for the delicate leather of designer handbags – inspired by skincare principles. All products are water-based, wax-free and alcohol-free. GLOW CLEANER removes dirt, make-up and stains from fine smooth leather and canvas without leaving residue. GLOW CONDITIONER nourishes with lanolin and orange oil, revives colour and protects against environmental damage. GLOWBAG is available at Breuninger stores across Germany and is the exclusive care partner of MCM.

Janine Fichna, Founder of GLOWBAG

Summary

Why is Glowbag better?

Make-up remover wipes? Shoe polish? Olive oil or Nivea cream? Better not! DIY tips damage the delicate leather of your designer bag.
Normal leather care products often contain wax and alcohol, which is harmful to the leather. Wax traps make-up and dirt in the leather and seals it. Alcohol dries out the leather and makes it crack.

GLOWBAG is the natural leather care range specially developed for cleaning and caring for handbags.

GLOW CLEANER
is a mild, water-based cleaner that thoroughly but gently cleans difficult stains such as make-up, mould stains or discolouration from the leather down to the pores. The GLOW CONDITIONER then provides the necessary care. The leather is deeply moisturised, the colour is refreshed and superficial scratches are smoothed.

An integrated UV filter protects against fading caused by the sun, while lanolin and orange oil provide the necessary impregnation against rain. GLOWBAG is inspired by cosmetics and contains only natural ingredients. With GLOWBAG you treat your bag to a bag spa: you clean, care and protect - with an anti-ageing effect.

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