Glowbag x MCM: Third Collaboration

How to Clean an MCM Bag Properly

Many people underestimate how delicate the iconic MCM Visetos canvas really is. Using the wrong care products or DIY home remedies can quickly lead to stains, dull areas or visible streaks.

GLOWBAG x MCM Our Third Collaboration

Every time feels special, and yet this is already our third collaboration with MCM.

From February 11th to 14th, our joint Bag Spa will take place in selected MCM stores across Europe. Customers have the opportunity to have their MCM bags professionally cleaned and cared for directly in-store, free of charge using Glowbag products.

Free Bag Spa for Your MCM Bag

During the event, you can have your bag cleaned on-site and experience how visible dirt, make-up residue and everyday marks can be gently removed.

Our specially developed formulas are designed for coated canvas and clean effectively without damaging the material.

👉 Ideal for anyone looking to clean an MCM bag without risking damage.

Why MCM Visetos Canvas Requires Special Care

The typical MCM Visetos canvas is made from coated fabric and is more sensitive than many people think. Harsh cleaners or alcohol-based products can permanently damage the surface.

For safe cleaning, we recommend using a gentle, specially formulated product that is free from alcohol, free from aggressive ingredients and tailored to the delicate coating.

A Look at the New MCM Collection

I had the chance to visit the Munich store in advance and preview the new spring collection. The team decorated everything with so much attention to detail. It was truly inspiring to see how much care and passion goes into every presentation.

Valentine’s Day Special Gift with Purchase

To celebrate Valentine’s Day, there is a special extra during the event.

When purchasing an MCM bag, you will receive the Glowbag Canvas Glow Foam as a complimentary gift, while stocks last.

Visit Us and Bring Your Bag

If you are planning to visit MCM, feel free to bring your bag along and take the opportunity to have it professionally cleaned on-site.

We are very happy about this continued collaboration.

Participating Stores

Berlin – MCM Store, Kurfürstendamm 186
Berlin – MCM at KaDeWe
Düsseldorf – MCM Store, Kö-Center, Königsallee 28
Frankfurt – MCM Store, Goethestraße 34
Hamburg – MCM Store, Neuer Wall 50
Hamburg – MCM at Alsterhaus
Ingolstadt – MCM Outlet Store, Ingolstadt Village
London – MCM Store, Conduit Street
London – MCM Outlet Store, Bicester Village
Munich – MCM Store, Maximilianstraße 28
Munich – MCM at Oberpollinger
Metzingen – MCM Outlet Store
Vienna – MCM Store, Wallnerstraße 1a
Zurich – MCM Store, Münsterhof 13

If you’d like to learn how to properly clean and care for your designer handbag, you’ll find all the essential information in our detailed guide.