Clean Your MCM Bag: GLOWBAG x MCM Bag Spa Across Europe

GLOWBAG x MCM: our third collaboration

Every time feels special, and yet it was already our third collaboration with MCM.

From 11 to 14 February, our joint Bag Spa took place again in all participating MCM stores across Europe. Customers could have their MCM bag professionally cleaned and cared for directly in-store, free of charge and with GLOWBAG products.

Free Bag Spa for your MCM bag

During the event, you could have your bag cleaned on-site and see how visible dirt, make-up residue and everyday marks can be gently loosened.

Our formulas are specially tailored to coated canvas and clean gently.

Ideal if you want to clean your MCM bag but don’t want to put the wrong product on it.

Why MCM Visetos canvas needs special care

The typical MCM Visetos canvas is made of coated fabric and is more delicate than many people think. Harsh cleaners or products containing alcohol can permanently damage the surface. The wrong care or home remedies can quickly lead to stains, dull patches or unsightly streaks.

Read our article on how to care for canvas properly.

A look at the new MCM collection

I visited the Munich store in advance and got to see the new spring collection. The team had decorated everything with so much attention to detail. Lovely to see how much heart goes into every display.

Valentine’s Day special: gift with purchase

For Valentine’s Day, there was a special extra during the event:

With every MCM bag purchased, you got the CANVAS GLOW FOAM by GLOWBAG for free, while stocks lasted.

We were happy about this renewed collaboration.

Participating stores

Berlin: MCM Store, Kurfürstendamm 186
Berlin: MCM at KaDeWe
Düsseldorf: MCM Store, Kö-Center, Königsallee 28
Frankfurt: MCM Store, Goethestraße 34
Hamburg: MCM Store, Neuer Wall 50
Hamburg: MCM at Alsterhaus
Ingolstadt: MCM Outlet Store, Ingolstadt Village
London: MCM Store, Conduit Street
London: MCM Outlet Store, Bicester Village
Munich: MCM Store, Maximilianstraße 28
Munich: MCM at Oberpollinger
Metzingen: MCM Outlet Store
Vienna: MCM Store, Wallnerstraße 1a
Zurich: MCM Store, Münsterhof 13

If you’d like to learn how to properly clean and care for your designer handbag, you’ll find all the essential information in our detailed guide.